Form of Copywriting
Copywriting is defined as the process of writing the words that promote a person, bussiness, opinion, or idea to persuade the listener or reader to act to buy a product or subscribe to a certain viewpoint, or instance. Copywriting has a lot of different kinds of type and form. In this blog I will explain every kind of form in copywriting.
1. Online Advertisement
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. In this form, the electronic equivalent of print ads, with the advantage of being able to add animation, sound etc. There’s some difference in formatting, but the basic principles are the same. For example:
2. Emails
These are an electronic version of direct mail, again there are some formatting tweaks, but the principles remain the same. Usually this mails come from someone or company that you already follow or subscribe. For example:
3. Television or Radio Commercial Scripts & Jingles
That annoying jingle that sticks in your head for hours on end is written by a copywriter and TV ads are something most of us are familiar with these days. Copywriters are responsible for these too. For example:
4. Press Releases
These usually announce the arrival of something new, such as a course or product, and are sent for publication to newspapers and magazines. They also published on the websites of the company concerned. For example:
5. Billboards
These are generally used by larger companies who can afford the cost of hiring a billboard and often feature larger versions of ads that appear in magazines and newspapers, but can also be specific ad campaigns designed for a larger format. For example:
6. Online and Offline Brochures, Leaflets and Catalogues
These can be for pretty much anything you can think of, including product catalogues for large supermarkets or shops and leaflets containing contact and product information for local businesses and services. For example :
7. Social Media Posts
This can include posts for social network sites such as twitter, facebook, instagram or blog posts. For examples:
